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Posted on 21 April 2010 at 09:13        Last modified on 30 January 2012 at 11:17 Printer Friendly View    Back to Homepage
Reference Title Provided By
6202 Face to face promotional sites at Sainsbury's stores Access Point

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency Access to thousands of Sainsbury's ABC1 shoppers
Target Audience
All adults
All Genders
ABC1
C2
Main Shopper
Media Type NON-TRADITIONAL OUTDOOR
RETAIL MEDIA
Location NATIONAL, All Regions
Timings
All Year   More information
Marketing Objective
POS PROXIMITY   More information
Opportunity Type SALES PROMOTION
 

Tell us about the Opportunity / What is it?
A fantastic opportunity to get your product/ service in front of '000s of Sainsbury's customers. From experience we know that this form of promotion is extremely cost effective, delivers an impressive ROI and is increasingly becoming an integral part of the marketing mix. Face to face marketing opportunities enable brands to be brought to life in shopping/leisure environments increasing brand experience and demand. We have access to Sainsbury's stores nationwide and can plan either national or regional/locally targeted campaigns.
How does it work?
Stores can be specifically targeted for demographics, footfall and location. We can organize specific sites and locations within the venues we have to offer to ensure our clients can make the most of each promotion.
Who's used it in the past?
Brands that have used Sainsbury's include Chips Away, Sky, Venture Portraits, RAC, Anglian Home Improvement, The AA, Toyota, Suzuki, Mercedes, Mitsubishi and Fiat, to name just a few. In addition many local companies can also access the many venues we have on offer including, Estate Planning, Photographers, Financial Advisors, Mobility Aids and Home Improvements.
Features / Benefits
Selective target available - In terms of demographics and footflows of the shopper/visitor. Flexibility - Bookings can be for as little as two days although the standard term is for one week. Personalisation - Events can be tailored to the specific needs and target market of our customers. Cost Effective. Ability to measure effectiveness - Leads can be monitored and measured.