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Sample your brand to over 1,000,000 clubbers each week!

Provided by WPL Dance Ltd.
With our selection of great venues we have a captive audience of 18 to 35 year olds each night of the week.

Tell us about the Opportunity / What is it?

By utilising our relationship with the bar and nightclub chain Luminar Leisure we're able to sample to your products to thousands of your target market on a regular basis. Venues range from a capacity of 4,000 to 400 and stretch across the country.

What is the Marketing Objective?

To drive trial and raise awareness.

How does it work?

It's simple. We liase with you to formulate a plan for the most effective distribution and sampling of the product. Once a drop off point is agreed for the stock we will arrange venue distribution to and inside the venue. We can use a combination of Luminar staff and/or speciallytrained staff to add impact and theatre to the campaign.

Who's used it in the past?

Nestle brands Kit Kat, Little Notions and Rolo.

Features / Benefits

A great environment for young people. Sampling in their social outlet makes the consumer far more receptive and willing to try the product. Brand Association and Attitude - Your brand will benefit from associating with some of the hippest venues in the UK. Cost - using the Luminar staff we are able to make this one of the most cost effective smapling routes in the UK!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 1,000,000 clubbers each week!
25 - 34Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
SAMPLING
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