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Sampling / Sponsorship to youth market via Freeloaders Vehicle

Provided by Beatwax Ltd
2 weeks of drive by activity and product giveaways at key university towns - starting freshers week with above the line support.

Tell us about the Opportunity / What is it?

A branded vehicle called "Freeloaders" will be on-location at key university towns in the UK for 2 weeks starting freshers week - mid Sept. We will get your brand into the hands of your ideal customers using our specialist vehicle to give out product samples. In addition this on street activity will be supported by brand mentions on-air throughout the day, loud speaker mentions and pre-awareness flyers. We will be shaking up freshers week with lots of fun exciting activities - this will be the most exciting platform to be involved with to get your brand maximum exposure.

What is the Marketing Objective?

Brand Awareness / Brand Re-evaluation, Product Trial, Product Association.

How does it work?

People will hear about the Freeloaders activities via pre-awareness drives with over 30,000 leaflets being printed and distributed. People will then see and hear the Freeloaders and know about the products they are giving away via on-air brand annoucements and on-the-ground loud speaker annoucements. The Freeloaders will be fun, memorable and unmissable - this platform will provide the best opportunity to create maximum exposure and recognition. The Freeloaders will be managed by Beatwax, a non traditional media/marketing specialist ,well known for youth marketing campaigns

Who's used it in the past?

This is a newly developed platform but with strong radio partners and activation experience.

Features / Benefits

1. Movable vehicle accessing top local areas reaching a wider audience 2. Multiple live on-air links to the vehicle daily lasting between 2-4 minutes.....with brand give-away mentions and on-the-ground loud speaker brand mentions. 3. Product give-aways 300-500 with 3-4 drop off points per day 4. General storage facilities 5. Recording of promotion on radio and photos of people using the product 6. Product distribution, petrol and storage collection 7. Purchase of 10 days plus incorporate branding onto pre-awareness materials

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 25,000 - 250,000 18-23yr olds per day
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
North11 Sep 06 - 29 Sep 06BUILD AWARENESSEXPERIENTIAL
SAMPLING
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