Tell us about the Opportunity / What is it?
Target 100,000's of commuters in all major City Centres with sandwich bag or coffee cup media. Brand Bags Media offer campaigns of two or four weeks duration. All media delivery to pre-qualified, independant sandwich shops, cafes or coffee shops chosen specifically for their audience type and location at a post code level.
Target the UK workforce during the working day. Sandwich bags and Cups provide a platform for brands, whereby consumers can respond instantly, by mobile or internet.
Brand promotions placed into consumer's hand.
How does it work?
Your lunch is handed to you in a branded sandwich bag, covered in a brand's message/design on both sides or emblassend on takeaway cups, it's impossible for consumers not to notice your promotion.
Many office workers take their coffee or lunch back to the workplace and their desk where the cup or bag stays visible for 15 - 20 mins, highly visible to others in the office.
As a stand alone media for an event, new store openings, recruitment or for localised services Cup Media and sandwich bags can target an audience within a given catchment or drive time.
Who's used it in the past?
Sky Arts - Hay Festival promotion, Kent County Council, Met Police-Anti-terrorist hotline, Selftrade, bmi baby's-new destinations, Montreal Tourism, British Airways, Lucozade 'Energising Britain', Ikea, Esporta Health, Hellmann's Mayonaise. Wrigley's 'Orbit Professional' Gum sampling, TK Maxx, HSS Hire, Selfridges. Thameslink Day travelcards, GNER,Colgate - Teeth whitening gum - Sampling activity. BUPA, MBNA, Norwich Union - recruitment. Standard Life Bank, Cahoot, egg.com, Virgin Money, Direct Line, Churchill, Smile.co.uk, Mastercard
Features / Benefits
Entry weight campaigns offer a very affordable solutions with excellent coverage for proximity targeting. Low entry level campaigns make sandwich bags or Coffee Cup advertising a cost effective solution to maximise brand impact at street level. National coverage provides a cost effective way to target the UK's workerforce via all major conurbations.
A pre-delivery outlet listing is provided to client / agency to check for suitability before campaign posting.