Location Targeted, Branded Sandwich Bag & Coffee Cup Media
Provided by Brand Bags Ltd
Unique advertising opportunity - branded sandwich bags & takeaway cups place your message into the hands of the UK's workforce.
Tell us about the Opportunity / What is it?
Target the UK's workforce in all major city centers with sandwich bag or coffee cup media. Brand Bags Ltd offer campaigns of 2 or 4 weeks. All media is delivered to pre-qualified, independent sandwich shops, cafes or coffee shops specifically chosen for audience type and location at a post code level. POS sampling available. Perfect for targeting the workforce during the working day with your ad placed in consumer's hand. Sandwich bags & coffee cups provide a platform for brands whereby consumers can respond instantly via mobile or online.
What is the Marketing Objective?
-Increase brand awareness. -Guerrilla marketing activity. -Brand association during a relaxed moment of time in the working day. -Instigate a call to action, when the consumer can respond. -Encourage impulse purchase. -Route for FMCG brand sampling.
-Target different elements of any major city's workforce via different outlet types, e.g. greasy spoon cafes for skilled tradesmen, drivers, sales reps & manual workforce, or target the UK's office workers and professionals.
How does it work?
Their sandwich is handed to them in a branded bag with your brand's promotional design on both sides or on takeaway cups. It's impossible for consumers not to notice or be seen. Many office workers take their coffee or lunch back to the workplace and eat at their desk where the bag or cup stays visible for 15 - 20 mins, benefiting from additional exposure to others in the office. As a stand alone media for an event, new store openings, recruitment or for localised services, takeaway cup and sandwich bag media can target an audience within a given catchment or drive time.
Who's used it in the past?
Arriva, Lloyds Bank, Sky Arts: Hay Festival promotion, Kent County Council, Met Police: Anti-terrorist hotline, Selftrade, bmi baby, Montreal Tourism, British Airways, Lucozade: 'Energising Britain', Ikea, Esporta Health, Hellmann's Mayonaise, Wrigley's: 'Orbit Professional' Gum sampling, TK Maxx, HSS Hire, Selfridges, Thameslink: Day travelcards, GNER, Colgate: Teeth whitening gum, sampling activity, BUPA, MBNA, Norwich Union: recruitment campaign, Standard Life Bank, Cahoot, egg.com, Virgin Money, Direct Line, Churchill, Smile.co.uk, Mastercard...
Features / Benefits
Entry weight campaigns offer very affordable solutions with excellent coverage for proximity targeting. They are a cost effective advertising solution to maximise brand impact at street level. National coverage provides a cost effective way to target the UK's workerforce via all major conurbations. A pre-delivery outlet listing is provided to the client/agency to check for suitability before campaign posting.