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Advertise to Shoppers at MetroCentre close to POP

Provided by Nettoyer Media
SaniPost hand sanitising stations are a new and unique advertising opportunity in shoppings centres and soon NHS hospitals.

Tell us about the Opportunity / What is it?

SaniPost is a popular, free, hand sanitising unit located in the biggest shopping centres across the UK and Ireland. The SaniPost MetroCentre Pack gives a brand a potential reach of 440K consumers a week in one of the UK's largest shopping centres. Each unit offers 4 panels of advertising space to brands. A large portion - approx 62% - of this audience is made up of ABC1 women. This is a unique form of advertising that gives brands the change to connect directly with their audience close to the point of purchase in MetroCentre.

What is the Marketing Objective?

Opportunity with proximity to point of purchase, adding a further layer of awareness to any retail/consumer based campaigns.

How does it work?

The SaniPost units use alcohol free sanitizing foam, No Germs, to clean hands. This substance kills all known germs, particularly important to the public with the recent concerns with Swine Flu being passed through hand contact in public places. Consumers connect with the units in a positive & healthy way. Because of the nature of the units and where they are placed, any brand promoting healthcare, cleanliness, children's goods, fighting illness, looking after yourself, being mobile and 'on the move', feeling good, would do well to add SaniPost to their marketing mix.

Who's used it in the past?

This is a Media First opportunity with Kleenex as our first advertiser.

Features / Benefits

SaniPost is a unique form of advertising that provides a necessary and much wanted public health service. A combination of very good dwell time for users at eye level, with a high OTS captured by panels facing different pedestrian flows, makes this a powerful opportunity for your brand message. Consumers engage in a positive experience while looking at your ad. Locations in shopping centres can also provide close proximity to point of purchase. Audience interaction is measured through frequency of use.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k62% ABC1 Women. 462K consumers a week
25 - 34
35 - 44
Female
ABC1
C2
Main Shopper
OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBUILD AWARENESS
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