This idea is archived

Scotland Backlights - compelling outdoor media

Provided by Forrest Group Ltd
Premium quality Backlights in Edinburgh & Glasgow. All Main arterial routes into both cities covered.

Tell us about the Opportunity / What is it?

With over 20 years in the outdoor industry, Forrest Media own c50% of the Scottish backlight market. Forrest also hold a large paper and paste estate. We invest heavily each year in upkeep and development of new sites. Sites include Haymarket (voted as one of the top 10 outdoor sites in the UK), Edinburgh, Ratho / Newbridge on the A8 near Edinburgh Airport, Scotland Street, West Street and Balmore Road in Glasgow to name a few. All sites can be viewed on website www.forrest-group.co.uk/media/backlights A Little AVAILABILITY STILL FOR 24th SEPT and Oct periods...

What is the Marketing Objective?

Reach and awareness through B96's and B48's in Edinburgh and Glasgow.

How does it work?

This is your opportunity to get your name in lights in some of the busiest areas of Scotland. We are offering standard two week bookings. Terms and Conditions’ available on request, we can help you to design your campaign and will manage all areas of the execution. Deals available for multiple bookings / long term holdings

Who's used it in the past?

An extremely wide range of clients! All categories.

Features / Benefits

Prime sites and key locations all well maintained. Scottish Heritage, expertise, comprehensive city coverage (Forrest own c 50% of the Scottish Backlight Market) and very strong local knowledge.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMain arterial routes into / out of Edinburgh/Glasgow
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
ScotlandAll YearBUILD AWARENESS
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