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Sheffield Hallam FM Arena: New Naming Rights opportunity

Provided by Live Nation Ltd
A full 3-year naming rights package is currently available for the Live Nation managed Sheffield Hallam FM Arena.

Tell us about the Opportunity / What is it?

The opportunity to acquire the full name in title rights to one of the most popular multi-purpose venues in the UK. This is a heavy traffic venue across all music and sports genres. it has approximately 700,000 people a year in attendance.

What is the Marketing Objective?

This is an open opportunity to work with a sponsor brand to amplify their own campaigns around a fixed and successful venue opreation across 36 months +.

How does it work?

See attachment for details of areas of sponsorship.

Who's used it in the past?

Currently is taken by Hallam FM.

Features / Benefits

Full naming rights, in venue branding, media and hospitality rooms, sponsor name in full for inclusion in all associated media and marketing.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k700,000 people attending a year.
Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
North01 Jan 08 - 01 Jan 11BUILD AWARENESSCSR/COMMUNITY
EXPERIENTIAL
SALES PROMOTION
SPONSORSHIP / MUSIC / POP
SPONSORSHIP / MUSIC / ROCK
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