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Shirt & Principal Club Sponsorship - Birmingham City FC

Provided by Birmingham City Football Club
An exciting opportunity that is now available for the first time in six years!

Tell us about the Opportunity / What is it?

The opportunity to become Birmingham City Football Club's Principal Club Sponsor, which includes shirt sponsorship, is now available for the first time in six years.

What is the Marketing Objective?

Sponsorship at Birmingham City has the potential to fulfil a mutitude of marketing objectives Raising brand awareness; generate trial of your product; drive sales of your product/service, support corporate/social responsibility strategies

How does it work?

Prinicpal sponsorship includes the following rights: Shirt sponsorship, exclusivity in category, extensive stadium branding including pitchside advertising, advertising in all Club communications, direct marketing opportunities including complete access to Club databases, sampling opportunities, tickets and hospitality, online branding on www.bcfc.com, signed merchandise for promotional use, high profile PR opportunities with first team playing staff, management and board directors, media support

Who's used it in the past?

Phones 4U, Flybe.

Features / Benefits

An excellent opportunity for a brand looking to invest in sports sponsorship and to work in partnership with a high profile, dynamic property that understands nothing evokes emotion such as football! Tapping into the passion of the world's most popular sport through sponsorship, is proving to be an effective marketing tool than can capture hearts and minds; playing its part in corporate & brand positioning, opportunity to communicate with a target audience, raise brand profile and build relationships within that market and benefit from huge amounts of TV & media coverage.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsBirmingham FC fans are 64% male / 55% 16-44 years / 51% ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 07 - 30 Jun 08BUILD AWARENESSCSR/COMMUNITY
SALES PROMOTION
SPONSORSHIP / SPORT / FOOTBALL
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