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Sky Movies Sci-Fi/Horror Sponsorship package

Provided by Sky Media
Sky has relaunched its movie channel to genre based, making it easier for customers to find exactly what they are looking for.

Tell us about the Opportunity / What is it?

This opportunity exists for a sponsor to take peak time or full ownership of Sky Movies Sci-Fi/Horror channel across all platforms- TV, print and Online. The channel will air for 12 hours a day, showing a wide and varied selection of science-fiction and horror movies. Example titles include: Alien Resurrection, Saw II, War Of The Worlds, The Hills Have Eyes. The channel runs from 16:00 - 04:00.

What is the Marketing Objective?

Build brand awareness or gain trial of your product.

How does it work?

Benefit from 15" audio/visual opening and closing credits to all films. or 20" audio/visual opening credits and 10" audio/visual closing credits. As well as a 5" credit prior to any strand specific promos, 20" or above. Sky.com delivers approx 1.2m page impressions per month, and you can undertake banner or skyscraper ads, run sponsor competitions. We also offer print branding on our Sky Movies Magazine which is distributed to 4.8m subscribers.

Features / Benefits

Build associations with Sky- the definitive movie broadcaster in the UK, showing the best in high quality entertainment. Fully integrated multi-platform partnership. Opportunity to run monthly competitions within short-form programmes. We are giving you the chance to extend association into Sky Movies with publicity, marketing and Sky Extras-a customer facing rewards programme.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kPotentially 12 millions viewers a year
16 - 24
25 - 34
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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