This idea is archived

Sky Pub Sports - Golf

Provided by Sky Media
Advertise in all Sky Sports Golf in on the out of home feed. Transmitted in approx 1,500 golf clubs and 39,000 pubs & bars

Tell us about the Opportunity / What is it?

Viewers to Sky Sports out of home are watching different adverts to those in home. This opportunity is to cover all out of home Golf viewing in 2007. Sky's commercial feed transmits to 40,000 premises in the UK. 1,500 of these are golf clubs. We have packages available of 800 spots in all live Golf competitions in 2007 on the out of home feed for Sky Sports. This includes the 2 majors, 30 matches from the European tour, the solheim cup and the world golf championships.

What is the Marketing Objective?

Target golfers, especially those who are watching sports outside of the home environment. The focus is on Abc1 adults with a bias towards Abc1 Men

How does it work?

The same way as TV, it is the broadcast of TV commercial copy on screen during Sky Sports transmission in golf clubs

Who's used it in the past?

Big brands like IBM, BMW, Hewlett Packard and specific golf advertisers like Calloway, Portuguese Golf marketing and Cleveland.

Features / Benefits

Target discerning golf audience abc1 male and abc1 adults. Golfers watching with friends stimulates word of mouth reaction to products. Research suggests a golf club audience is more valuable to golfing advertisers than an in home viewer.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
35 - 44
45 - 54
Male
AB
NON-TRAD OUTDOOR
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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