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Sponsor a Taste of London

Provided by Brand Events
Taste Festivals, the most exciting food and drink events of the year. One exclusive food festival, five great locations.

Tell us about the Opportunity / What is it?

In 2008, Taste Festivals will bring this unparalleled culinary experience to 130,000 visitors across five major UK cities. Joining Taste of London is your opportunity to meet more affluent foodies than ever before. Your company will be rubbing shoulders with world famous chefs, the country's best restaurants, international brands and speciality producers, raising your profile amongst established and potential new customers. There is no other summer food festival on this scale.

What is the Marketing Objective?

Sponsoring one of our 'gastrofeatures' is an unbeatable way to represent your brand, both in our pre-show marketing and at the event. Taste Festivals offer a unique opportunity to reach a carefully targeted audience when they are at their most impressionable.

How does it work?

There are many ways in which sponsors can benefit from involvement with Taste Festivals. This includes brand association, media coverage at the show, brand experience, sampling, building databases, selling, hosting and corporate hospitality. These are the key features that can be sponsored, we are also offering the chance to become the title sponsored of whole events. In each case we will discuss the client's objective and tailor a package accordingly.

Who's used it in the past?

Current and previous sponsors include: British Airways, M&S, Laurent Perrier, American Express, Leffe, Sunday Times and Saab. Exhibitors range from wines, spirits and beer companies to speciality fine food and cookery schools.

Features / Benefits

An ideal way to target the middle class, sophisticated high spender over a four day event. An excellence opportunity to have connections with the Channel 4 brand. "Taste of London attracts an extremely upmarket audience. The Taste audience is 79% AB profile and no other event, in our experience, exceeds this" Geoffrey Dixon, Managing Director, Vivid Interface, Independent Research Agency

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k130,000 visitors across five major UK cities
25 - 34
35 - 44
Female
Male
AB
OUTDOOR / AMBIENT
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL21 Jun 08 - 24 Jun 08POS PROXIMITYEXPERIENTIAL
PUBLIC RELATIONS
SPONSORSHIP / ARTS
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