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Sponsor Britain's next big talent search-Grease

Provided by ITV
Simon Cowell is back and is staging a huge casting call to find the next Danny and Sandy for the hit musical Grease.

Tell us about the Opportunity / What is it?

Pop Idol judge Simon Cowell is back and is staging a huge casting call to find the next Danny and Sandy for the hit musical Grease. The UKs leading theatre producer, David Ian, will be a judge on the show and will also be producing the West End version of the Stage Show. Follow the hopefuls from auditions to rehearsals with the latest talent search brought to you by ITV.

What is the Marketing Objective?

Achieve high levels of brand awareness.

How does it work?

Currently scheduled for Q2 2007, this is your chance to sponsor the next big UK talent search. As well as sponsorship indents, we are also offering Mobile and Interactive Bumpers and ITV Marketing support where available. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility for your brand.

Who's used it in the past?

This is new a new programme to the ITV1 schedule, creating the perfect blank canvas on which you can leave your mark.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand and can be used as part of a fully-integrated campaign. It can be used effectively to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Adults 16-34
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 07 - 01 Jun 07BUILD AWARENESSSPONSORSHIP / MEDIA
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