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Sponsor ITV1's Drama Package

Provided by ITV
We offering a brand new Drama Package for 2008: four six-part quality dramas spanning the first six months of the year.

Tell us about the Opportunity / What is it?

We offering a brand new drama package for 2008: four six-part quality dramas for one fantastic offer price.. This package offers presence across the first six months of the year. Drama on ITV in 2008 will offer a richer diet of contemporary with a fresh, exciting and varied portfolio - offering something for everyone. The key quality for next year is originality; content which is more sophisticated, provocative and emotional.

What is the Marketing Objective?

Build brand awareness and loyalty through sponsorship of top quality drama on ITV1.

How does it work?

We are offering four six-part quality dramas for one fantastic offer price. This package offers presence across the first six months of the year, taking on such a package will give you immense presence across ITV1 in 2008 and we will offer Marketing support where available. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

This is a new package offering for 2008 but ITV1 dramas attract top quality sponsors across the board.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +ABC1 Adults
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 08 - 01 Jul 08BUILD AWARENESSSPONSORSHIP / MEDIA
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