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Sponsor ITV1's Gameshow Marathon

Provided by ITV
ITV gameshows have been watched by millions over the last 50 years. “Gameshow Marathon” returns for a second series.

Tell us about the Opportunity / What is it?

“Gameshow Marathon” returns for a second series, reviving the old favourites and introducing a new raft of stars to play them. Six celebrities will be playing to win money for a charity of their choice, and as the weeks go on the winners will go through to the next stage and next game show. The series will culminate in the grand final when the two best-performing celebrities play a special version of one of the game shows. Each of the shows will feature the original sets, a mountain of ‘super, smashing great’ prizes and of course those all important catchphrases!

What is the Marketing Objective?

Increase your brands awareness and gain trial.

How does it work?

This is a peak sponsorship opportunity on ITV1, the package consists of 7 X 60 min shows each with 80" (seconds) of accreditation per show. Broadcasting is currently scheduled for Q2 2007. We are also offering mobile and interactive bumpers and ITV Marketing support where available. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

This show carries no previous sponsorship associations, so take this opportunity to leave your mark.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL14 Apr 07 - 01 Jun 07DRIVE TRIALSPONSORSHIP / MEDIA
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