This idea is archived

Sponsor ITV1's latest drama- Kingdom

Provided by ITV
Stephen Fry returns to ITV1 to star in Kingdom, along with Hermione Norris (Spooks, Cold Feet) and Celia Imrie (Last Detective)

Tell us about the Opportunity / What is it?

Stephen Fry returns to ITV1 to star in Kingdom, along with Hermione Norris (Spooks, Cold Feet) and Celia Imrie (Last Detective). Stephen plays country solicitor Peter Kingdom. There’s a secret sadness for the popular lawyer; his brother, and business partner, Simon, has died but his body has never been found. Peter constantly searches for clues to the mystery surrounding Simon’s death.

What is the Marketing Objective?

Build brand awareness.

How does it work?

Sponsorship opportunity on ITV1 peaktime, 6 x 60 minute drama series which commences in Q2 2007. This package includes broadcast sponsorship across all ITV channels. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

This is a new programme available to sponsor, giving you a blank canvas on which to build brand associations.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +ABC1 Adults, Peak ITV1 drama
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jun 07 - 20 Aug 07INCREASE LOYALTYSPONSORSHIP / MEDIA
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