This idea is archived

Sponsor ITV1's new peak time weekend show - Demons

Provided by ITV
Highly anticipated new fantasy drama - a contemporary spin on Bram Stoker's Dracula - will reach young adults and housewives.

Tell us about the Opportunity / What is it?

Philip Glenister (Life on Mars, Ashes to Ashes) returns to ITV in a fantastical new high octane family drama: a contemporary spin on the legacy of Bram Stoker's Dracula set in modern-day London. Demons is currently the working title of the show. ITV are offering a sponsorship package to include: peak weekend broadcast sponsorship on ITV1 (6 x 60 min episodes, 80 secs accreditation per show), mobile interactive bumpers, online sponsorship and ITV marketing (if available). Find out more...

What is the Marketing Objective?

Build Brand Awareness and Drive Loyalty. What's more - ITV1 is the only terrestrial channel to gain share for 16-34s this year.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +16-34 Adults 9.7 net TVRs, Housewives with Kids 12.7 net TVR
16 - 24
25 - 34
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions01 Jan 09 - 31 Mar 09BUILD AWARENESSSPONSORSHIP / MEDIA
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