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Sponsor ITV3 American Drama Package 2007

Provided by ITV
Sponsorship of a mixture of top quality US Drama titles

Tell us about the Opportunity / What is it?

Sponsor a mixture of top quality US Drama titles, including: Quincy, Raine, Hack, Numb3rs, Karen Sisco, Quantum Leap and Due South. ITV are offering excellent peak time scheduling on ITV’s multi-channel platform, targeting a focused upmarket 35-55 audience. Scheduling is complimented with off-peak programming to provide even more frequency for your brand.

How does it work?

With around 400 peak time hours of gripping drama across the year and over 800 off-peak hours, this is truly the biggest drama offering on UK TV. Such a high level of broadcast hours allows you to create a relationship with your target market through sponsorship indents.

Who's used it in the past?

This is brand new to the ITV offering, with no previous sponsor associations - this creates the perfect blank canvas for you to build upon.

Features / Benefits

This package includes broadcast sponsorship across the ITV3 schedule and ITV Marketing Support (if available). The high impact scheduling will ensure message cut through and deliver adequate time to ensure your association with the show is registered. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kPredominantly 35-55 year old adults
35 - 44
45 - 54
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSPONSORSHIP / MEDIA
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