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Sponsor ITV's next hit show; "Tycoon"

Provided by ITV
ITV has signed an exclusive deal with TV business guru Peter Jones

Tell us about the Opportunity / What is it?

TV business guru Peter Jones is putting his money on the line to see if very different and unique people can live up to his elite standards of making money fast. It will be survival of the fittest, over the three months and most companies will be shut down. Three entrepreneurs will compete in the live final to be crowned “Tycoon” by the British public. The successful Tycoon will receive a large investment prize. The stakes are high but this is the opportunity of a lifetime.

What is the Marketing Objective?

Create brand awareness.

How does it work?

Due to air in Q2 2007, this package consists of 6 x 60' (minute) shows, aired on ITV1 peak time and possibly ITV2. Alongside this we are also offering online branding and interactive elements such as the red button, mobile interactive bumpers and ITV marketing and licensing support.

Who's used it in the past?

This is a brand new offering from ITV, creating the perfect blank canvas on which you can leave your mark.

Features / Benefits

Sponsorship accreditation will ensure messsage cut through and the online and interactive elements of the package ensure your brand communicates with your target audience on a number of levels.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Apr 07 - 01 Jun 07DRIVE TRIALSPONSORSHIP / MEDIA
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