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Sponsor La Dolce Vita 2008

Provided by Brand Events
La Dolce Vita is the UK's definitive event to celebrate Italy's seductive mix of travel, property, culture, cuisine and fashion.

Tell us about the Opportunity / What is it?

Style, sophistication and Spumante, La Dolce Vita gives visitors a real taste of Italian life, from the finest food and wines and chic Italian holiday ideas to fashion and expert advice on buying property. The 4th edition of the event is set to maintain it's reputation as the largest and most prestigious celebration of Italian Culture in the UK. The best of Italian design is represented at the festival with a full range of fashions and luxury accessories on show to satisfy every fashionista!

What is the Marketing Objective?

La Dolce Vita is all about the appreciation of the finer things in life and this is reflected in the high-end, affluent audience it attracts year on year. If your objective is to build a brand which is synonymous with style, quality and authenticity La Dolce Vita offers the perfect opportunities both in pre show marketing and at the event.

How does it work?

This is a unique opportunity to promote and represent your Italian brand amongst an array of well-established companies and to raise your profile in front of our 30,000 passionate visitors. There are various types of sponsorship available for one of our main features (Buongustaio Theatre, Cookery School, Property & Travel Theatre), or we can create a special sponsorship tailor-made to suit your brand and marketing strategy.

Who's used it in the past?

Current and previous sponsors include: Alfa Romeo, Fiat, Alessi, Bertolli, Peroni, Alexander, Ferrarelle Spa, Nardini Grappa, Mondial Wine, Giambrone & Law and Landscape Properties. We also have over 250 exhibitors bringing their finest products in travel, property, food & drink and fashion & design.

Features / Benefits

This is the perfect way to meet your target audience: sophisticated Londoners who are passionate about all things Italian. Furthermore, a dedicated trade initiative will provide you with the opportunity to develop lucrative business partnerships with key trade buyers with real spending power.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAn estimated 25,000 affluent adults
25 - 34
35 - 44
45 - 54
Female
Male
AB
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London06 Mar 08 - 09 Mar 08BUILD AWARENESSSPONSORSHIP / ARTS
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