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Sponsor Manchester's original adventure race - Urbanathlon 2009

Provided by Common Goals
A fun 10k race aiming for over 1000 runners and to reach a media audience of 50k in 2009. Sponsorship available at all levels.

Tell us about the Opportunity / What is it?

Urbanathlon is a unique concept in the UK race market. A 10k foot race through East Manchester, which includes 12 urban obstacles with the emphasis very much on fun. Obstacles include concrete road barriers, parked cars, a full climbing wall and a local river. Sponsors will benefit from event branding and advertising, media coverage, networking opportunities and activation programmes. 650+ runners took part in 2008 and 4 TV & 6 radio stations covered the story. FMCG brand Original Source were the title sponsor and Diane Modahl was our key spokesperson. Find out more...

What is the Marketing Objective?

Raise brand awareness with well over 50,000 consumers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAiming to reach over 50,000 consumers
16 - 24
25 - 34
Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
North01 Jul 09 - 31 Jul 09BUILD AWARENESSCSR/COMMUNITY
SPONSORSHIP / SPORT / ATHLETICS
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