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Sponsor Max Power 2008 - Live

Provided by Bauer Media
The UK's Largest Modified Car Show targeting predominantly 16-30 year old males.

Tell us about the Opportunity / What is it?

Max Power Live is the biggest and best modified car event in the UK. 2007 was its 9th consecutive year and once again it brings the pages of Max Power Magazine to life by hosting the fastest, loudest car show ever! The show combines a strong mixture of modified cars and many lifestyle attractions, which has made the show the focal point of this fast growing subculture.

What is the Marketing Objective?

The marketing opportunity will help create brand awareness and consumer interaction with thousands of 16-30 year-old male car enthusiasts. You can achieve this through website promotions (5,000 unique visitors per day) and having a presence at the Max Power Live show (45,000 visitors).

How does it work?

We offer exclusive and innovative sponsorship opportunities to help maximise awareness of your brand at the event. We will work with you and your client to develop a bespoke package that is designed in line with your key marketing objectives. ·Title Sponsor ·Top 100 Modified Cars ·Cruise Strip ·Main Stage ·"You are Here" Signage ·Media Centre ·ICE Bar . Clothing & Carrier Bags

Who's used it in the past?

Testimonial from WKD Sarah Meads, Associate Director, Willoughby Public Relations "For the fourth year running WKD had a presence at Max Power Live and the show proved a great success. With a target market of 18-30 year old males, there is no other show that enables us to reach this audience with very little wastage. The nature of the show also enables us to show our WKD Side and ensures that we communicate the brand's personality. This year 35,000 visited our stand either to sample the product or take part in one of the interactive games."

Features / Benefits

This opportunity can be tailored to meet your needs. By entering into a partnership with Max Power Live each and every client is guaranteed to get the full working co-operation of the Event Management team. The highly enthusiastic and opinion forming young audience is a perfect marketplace for launching a product, re-branding an existing product or just reminding consumers that your brand is innovative and different.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details45,000 16 to 30 year old males
16 - 24Male
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL11 Aug 08 - 30 Aug 08BRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MEDIA
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