This idea is archived

Sponsor new daytime cookery show on ITV1 - Taste The Nation

Provided by ITV
Your chance to sponsor this show on one of the biggest commercial public service channels and sell your brand

Tell us about the Opportunity / What is it?

Taste The Nation puts a spin on the usual TV cook-off format and pits 32 British counties against each other in a knock out competition in a bid to decide which county has the finest chefs in the land. Each region will be represented by a team of 5 led and mentored by a well known celebrity chef who has a close connection with the region. The professional chef will guide their teams "X-Factor" style into the final, where 2 teams will battle it out to lay on a feast to impress the judges. Chefs who have confirmed include Anthony Worrall-Thompson, Ed Bains & John Burton Race.

What is the Marketing Objective?

Build awareness and drive loyalty.

How does it work?

Sponsorship opportunity on ITV1 Daytime. 30 x 60 minute shows with 80 seconds accreditation per episode. This package includes: broadcast sponsorship on ITV1, online sponsorship, Red Button sponsorship, mobile interactive bumpers, ITV marketing support (if available).

Features / Benefits

Brand new TV show and a nice spin on an already successful show genre - cookery. The concept of the show will guarantee a strong housewife audience, and the combination of a popular past time with a regional voting concept ensures its relevance to all viewers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Housewives with kids.
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service