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Sponsor New ITV Hit Show "The Baron"

Provided by ITV
Celebrities can acquire most things with their fame and their money, but they can't buy class. Or can they?

Tell us about the Opportunity / What is it?

In 'The Baron' we'll give three household names the chance to join the most exclusive class of all - the Upper Class. If they can convince the died-in-the-wool traditionalists in a small highland town that they have what it takes, then one of them will become a real Baron. That's right they will be ennobled, will join the aristocracy, will enter the pages of Burke's peerage. And what's more, their descendants will inherit the title in perpetuity.

How does it work?

This opportunity offers you peak sponsorship on ITV1. The package consists of 6 X 30 minute shows with 40 seconds of accreditation per show, it is due to air in Q2 2007. Sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Who's used it in the past?

This programme is new to the ITV programming schedule and therefore carries no previous sponsorship associations. This creates the perfect opportunity for your brand to leave its mark on the minds of consumers.

Features / Benefits

Sponsorship accreditation will ensure message cut through and deliver adequate time to ensure your association with the show is registered. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k
25 - 34
35 - 44
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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