This idea is archived

Sponsor new London, Miami & LA Ink and reach up to 0.63 TVR

Provided by Discovery Networks Europe
HSeries on Discovery Real Time and DMAX giving the sponsor a presence in both the lifestyle and entertainment sections of the EP

Tell us about the Opportunity / What is it?

This compelling series started in 2005 with the filming of Miami Ink, a tattoo shop in Miami Beach, Florida. Kat Von D then split off a year later and opened her own shop in LA and Discovery followed close behind In 2007 Discovery launched 'London Ink' and opened its very own tattoo shop in Angel. In series 2 we introduce some celebrity clients such as Boyzone, Rebecca Loos and Ricky Hatton.

What is the Marketing Objective?

This is an ideal sponsorship stunt for an advertiser that wants stand out with this young and edgy audience in the run up to Christmas.

How does it work?

The sponsorship would include 160 Hours of programming split between Discovery Real Time and DMAX giving the sponsor a presence in both the lifestyle and entertainment sections of the EPG.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- London Ink averaged 153,000 adults (0.63 TVRs) across its premiere transmissions - Branding on on-air marketing support for the show - Sponsorship of a weekend stunt - Announce competition on air - Online competition on air

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEdgy male & female audience age 16-34
16 - 24
25 - 34
Female
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL24 Nov 08 - 30 Nov 08BRAND ATTITUDESPONSORSHIP / MEDIA
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