This idea is archived

Sponsor Paris Hilton's New Best Friend Forever - Q3 2009

Provided by ITV
Create some celebrity sparkle for your brand with this anticipated show and target 16-34 women with estimated TV ratings of 2.1.

Tell us about the Opportunity / What is it?

Paris Hilton's New Best Friend Forever will follow the fashion icon's search for a new friend that she can depend on... right here in the UK! Twelve carefully selected contestants from up and down the country will all move into a luxury London pad as they compete to prove that they have something unique to offer her in the way of friendship. With intimate video diaries, fabulous shopping sprees and the constant threat of elimination, Paris Hilton's British Best Friend is the ultimate show for girls, with a predicted 16-34 Women TVR of 2.1. Find out more...

What is the Marketing Objective?

Build brand awareness & drive loyalty.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated 16-34 women, TVR of 2.1
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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