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Sponsor series 3 of Ladette to Lady on ITV1

Provided by ITV
Ladette to Lady returns to perform some more amazing transformations!

Tell us about the Opportunity / What is it?

Ladette to Lady will see a selection of notorious ladettes undergoing a rigorously old-fashioned curriculum including deportment, elocution, dressmaking, social and sexual etiquette and cookery. Their progress will be assessed weekly by the staff, through a series of challenges and tasks. They will attend a series of elite social events at castles and stately homes where they will have a chance to find favour with some of Britain's most eligible bachelors.

How does it work?

As Ladette to lady returns for its third series, you could take this opportunity to sponsor the successful series on ITV1. The package consists of 5 X 60' (minute) shows with 80" (seconds) of accreditation per show, allowing you to maximise visibility to your target audience. ITV are also offering mobile and interactive bumpers and marketing support where available.

Who's used it in the past?

Previous sponsors include Bahlsen Biscuits.

Features / Benefits

80" (seconds) of sponsorship accreditation will ensure message cut-through and deliver adequate time to ensure your association with the show is registered. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k
16 - 24
25 - 34
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Feb 08 - 28 Feb 08DRIVE TRIALSPONSORSHIP / MEDIA
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