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Reach Mums sponsoring She's Having a Baby on Sky Living

Provided by Sky Media
Sky Living's first foray into long form programming with a new intimate commission: She's Having a Baby!

Tell us about the Opportunity / What is it?

She's Having a Baby brings Sky Living all the ups and downs of pregnancy and childbirth. Each episode will feature two mums to be, charting their bumpy ride over the months leading up to the birth. This docu-series will give an entertaining and moving insight into the contrasting hopes and dreams of both women and their partners, with laughter, tears and opposing views to pregnancy, childbirth and parenting.

What is the Marketing Objective?

This is the first parenting documentary on Sky Living enabling a sponsor to associate with brand new content and what is a first for the channel.

How does it work?

Due to air across Sky Living commencing July 2013 from 8x 60 min episodes, plus repeats on Sky Living channels and any showings on Sky On Demand & Sky Go. Opening & closing credits of 15 seconds and Break Bumpers of 2 x 5 seconds per centre break (3 x centre breaks per 1 hour show). The sponsor will also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

The show will give viewers realistic accounts of pregnancy, childbirth and parenthood which will resonate well with men & women thus increasing coverage. With great storytelling, great characters and engaging relationships at its heart, the sponsor will benefit from partnering with this premium content and its attributes. There is a huge appetite for baby/parenting programmes numbers and so we expect this show to deliver strong ratings and thus reach for the sponsor.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 4.9 million individuals across the period
16 - 24
25 - 34
Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jul 13 - 30 Sep 13BUILD AWARENESSSPONSORSHIP / MEDIA
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