Tell us about the Opportunity / What is it?
Sub TV offer a varied range of sports content that is broadcast over screens within student union bars throughout the academic year. Currently on offer is the opportunity to own live football as the excitement and anticipation builds toward the World Cup. At the same time as being involved with the run in to what will be the tightest premier league in years plus FA Cup Games & Champions League.
How does it work?
All of the football content is available for sponsorship, with intro and outro advert stings, product placement within the footage and brand logos throughout.
Who's used it in the past?
This is a brand new opportunity, however brands who have advertised with Sub TV in the past include Activision (Guitar Hero III) and Microsoft (XBox 360 - Lips).
Features / Benefits
Excellent opportunity to own live football from March To June 2010, including start of the World Cup & advertising around England news bulletins from training camp in Austria. 3 Matches per week are due to be aired across all Sub TV sites, with the sponsor featuring throughout. Sub TV provide a gateway to the 18-24 year old audience who are a techno savvy audience who are the youth of today, faces of tomorrow. They manage to spend on average £7,000 annually giving a total student spend of £20 bn per year.