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Posted on 18 January 2010 at 16:20 Last modified on 14 January 2010 at 10:43

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Reference	Title	Provided By
5796	Sponsor SubTV football content on the road to the World Cup 2010	Sub TV

At a Glance

Guide Price

£51k to £100k

Reach & Frequency

1.76 Million 18-24's

Target Audience

16 - 24

Male

AB
C1

Media Type

NON-TRADITIONAL OUTDOOR

Location

All Regions

Timings

Until 01 Jun 10

Marketing Objective

Build Awareness

Opportunity Type

SPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL

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	Tell us about the Opportunity / What is it?
	Tell us about the Opportunity / What is it?

Sub TV offer a varied range of sports content that is broadcast over screens within student union bars throughout the academic year. Currently on offer is the opportunity to own live football as the excitement and anticipation builds toward the World Cup. At the same time as being involved with the run in to what will be the tightest premier league in years plus FA Cup Games & Champions League.

	How does it work?
	How does it work?

All of the football content is available for sponsorship, with intro and outro advert stings, product placement within the footage and brand logos throughout.

	Who's used it in the past?
	Who's used it in the past?

This is a brand new opportunity, however brands who have advertised with Sub TV in the past include Activision (Guitar Hero III) and Microsoft (XBox 360 - Lips).

	Features / Benefits
	Features / Benefits

Excellent opportunity to own live football from March To June 2010, including start of the World Cup & advertising around England news bulletins from training camp in Austria. 3 Matches per week are due to be aired across all Sub TV sites, with the sponsor featuring throughout. Sub TV provide a gateway to the 18-24 year old audience who are a techno savvy audience who are the youth of today, faces of tomorrow. They manage to spend on average £7,000 annually giving a total student spend of £20 bn per year.

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