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Sponsor The Foxhunters Steeple Chase at Cheltenham Festival

Provided by The Jockey Club
Opportunity to target 70,000 attendees of Gold Cup Day at Cheltenham Festival 2015 plus 4.8m TV viewers of Channel 4 Racing.

Tell us about the Opportunity / What is it?

The Cheltenham Festival 2015 is the biggest race meeting of the National Hunt Racing Season. Friday 13th March is Gold Cup day at The Festival, with attendance reaching full capacity of 70,000 and terrestrial viewing figures reaching 4.8m (8.3% of TV population), Gold Cup Day is one of the biggest days in sport. Currently available is the opportunity to sponsor The Foxhunters. Currently the 5th Race on the card and known as the Foxhunter Steeple Chase Challenge Cup, taking place directly after the Cheltenham Gold Cup and broadcast Live on Channel 4.

What is the Marketing Objective?

Opportunity to build association with one of the UK's foremost sports and increase brand awareness as a result of association with the sport's leading races, horses and individuals. Sponsorship of The Foxhunters Steeple Chase provides superb networking & hospitality solutions across a national footprint of events and a unique environment for entertaining existing and prospective customers.

How does it work?

Included within the package:- Naming rights to a race, e.g. The BRAND X Foxhunter Steeple Chase Challenge Cup - Live Race Coverage on Channel 4 Racing - A Premium Hospitality Box for the Day- Annual on-course Branding Position - A Full Page Racecard advert and advert played on all television screens across Cheltenham - Branding allocation around the racecourse - Opportunity to present the 'Best Turned Out Horse ' prize in the paddock before your race - Data capture activities and more. Please download attachment for further details including build up to event.

Who's used it in the past?

Christies, Country Gentleman's Association

Features / Benefits

The Foxhunters is an iconic trophy - the biggest of the Festival. Well known for being the Amateurs Gold Cup, this race is the highlight of the season for the Hunter Chase contenders. This is an opportunity to take ownership of the Amateur branch of the sport, not limited to the Foxhunter Steeplechase - brands can get involved in commercial sponsorship of the 3 month build up to The Cheltenham Festival, known as the Road To Cheltenham, please refer to attachment for further details.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details70,000 attendees at event plus 4.8m TV viewers
All adultsBoth
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, South10 Mar 15 - 13 Mar 15BUILD AWARENESSEVENTS
SPONSORSHIP / SPORT / EQUESTRIAN
SPONSORSHIP / SPORT / HORSE RACING
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