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Sponsor the Hit Show Britain's Next Top Model in 2010

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Sponsor Britain's Next Top Model series 6, as it returns to our screens in 2010.

Tell us about the Opportunity / What is it?

Britain's Next Top Model (BNTM) returns to our screens in 2010 with season 6. This hugely successful programme has gone from strength to strength since launching and has now become un-missable TV for the nation's women. Associate your brand with this credible TV show and build awareness via online tags as well. You will sponsor series 6 of the UK show, plus a further two premier runs of America's Next Top Model seasons 13 and 14.

What is the Marketing Objective?

Sponsorship provides the perfect opportunity to increase brand awareness and build equity amongst a key target market.

How does it work?

All 3 series will once again be heavily promoted both on and off air; TVR's are predicted to be in the region of 1,400. The sponsorship partner will benefit from 3-5 seconds static branding. The programme will receive publicity and marketing spend via outdoor, mobile, online and social networks. In 2009 off air marketing activity for BTNM pre launch reached 20 million with ANTM marketing reaching 17 million for each series. Our partner will receive branding where possible on all marketing activity.

Who's used it in the past?

Vauxhall were the successful sponsors in 2009.

Features / Benefits

50% of the audience for NTM are 16-44 Women - this is 2.5 times greater than the profile for total TV the great benefit here is that you can target young women with minimal waste.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details845K Women each week
16 - 24
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Feb 10 - 30 Nov 10BUILD AWARENESSSPONSORSHIP / MEDIA
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