This idea is archived

Sponsor the Kerrang! Tour

Provided by Bauer Media
An 11 show rock extravaganza across 2 weeks, bringing the best new talent from the world of rock to today's youth market.

Tell us about the Opportunity / What is it?

The Kerrang! XXV Tour has been created to celebrate 25 years of the very best in rock music! The tour will literally explode in cities nationwide, showcasing the cream of Kerrang! Magazine and Radio’s core artists and introducing the hottest new talent from the rock world. Kerrang! XXV represents a unique opportunity to capture and engage a dedicated, passionate and elusive audience in an environment that is extremely close to them. The activity will be totally integrated across the entire Kerrang! brand platform and can be completely tailored to suit your needs

What is the Marketing Objective?

We are offering an opportunity to position your brand next to Kerrang!, the coolest, most credible brand in rock and equally to tap into the excitement of a live music experience.

How does it work?

The tour will be advertised across all Kerrang! platforms. Audiences will be directed to purchase tickets from Aloud.com (the official ticketer of Glastonbury).There are various sponsorship packages available to meet your needs.

Who's used it in the past?

This is a new opportunity and can be tailored to meet your needs.

Features / Benefits

2 weeks of an 11 show rock extravaganza travelling the whole of the UK, bringing new talent from the world of rock to today's youth market. - PR (pre and post event) - Client logo on all event material (e.g. banners, gobos, tickets, video screens) - Recognised music talent at event - Title Sponsorship in all press communications - Joint Kerrang! and client brand logo to represent partnership and integration of brands - Sampling opportunities, product placement - Engagement with elusive core audience - Bespoke creative concept through media coverage and at events

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUp to 23,000 across 11 venues
16 - 24Male
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Jan 09 - 15 Jul 09BRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MUSIC / ROCK
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