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Sponsor the new series of Al Murray's Happy Hour on ITV1

Provided by ITV
Excellent opportunty to reach the peak ITV1 audience through sponsorship of the hugely successful Al Murray's Happy Hour.

Tell us about the Opportunity / What is it?

Al Murray returns to ITV1 as The Pub Landlord to host another series of his chat show, Happy Hour. Al has had great success on ITV1, and Happy Hour peaked at over 3.2m viewers. Sponsorship of the new series is currently on offer. The series will run over 7 x 60 minute episodes scheduled on ITV1 during peak programming throughout Q3/4. This package will include broadcast sponsorship on ITV1, online sponsorship on the itv.com website, mobile interactive bumpers and ITV marketing support (if available). Last series celebrity guests included Barbara Windsor and Queen. Find out more...

What is the Marketing Objective?

Raise awareness of your brand with the peak ITV1 audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kHappy Hour peaked at over 3.2m viewers
25 - 34
35 - 44
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 08 - 31 Dec 08BUILD AWARENESSSPONSORSHIP / MEDIA
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