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Sponsor the next big talent search on ITV1- Britain's Got Talent

Provided by ITV
Britain's Got Talent ... the most varied talent show you will ever see!

Tell us about the Opportunity / What is it?

Britain's Got Talent is the most varied talent show you will ever see. People with any talent of any age can apply. Contortionists, singers, dancers, jugglers, comedians etc. The applicants will face auditions, if successful they will continue onto a boot camp. The overall winner will get to perform in front of the Queen at the Royal Variety Performance.

What is the Marketing Objective?

Create high levels of brand awareness.

How does it work?

Currently scheduled to commence in Q2 2006 (April - June), this opportunity offers you the chance to advertise at peak viewing time for ITV1. The series consists of 8 x 60 minute shows of which there will be 80 Seconds of accreditation per show. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

This is a brand new show to the ITV1 schedule, creating the perfect blank canvas on which you can leave your mark.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +ITV peak broadcast, predominantly 16-34 year olds
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL14 Apr 07 - 30 Jun 07BUILD AWARENESSSPONSORSHIP / MEDIA
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