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Sponsor the Paramount Comedy Festival in Brighton 2008!

Provided by Viacom Brand Solutions
Be a part of the Paramount Comedy Festival One of Britain's premiere Stand up events across 3 weeks in October

Tell us about the Opportunity / What is it?

The Paramount Comedy Festival has established itself over the last 6 years as Britain's premiere event devoted entirely to comedy. Timed just after the Edinburgh Festival to bring the biggest and best line up from the cream of the crop of well known comics, up and coming stars, plus the more obscure comedy acts. The festival also hosts the live recording of Comedy Blue aired exclusively on Paramount Comedy 1. The 2007 event featured sell out performances from Jimmy Carr, Frank Skinner, Ross Noble, Russell Howard and Simon Amstell to name but a few!

What is the Marketing Objective?

The Paramount Comedy festival will provide an opportunity to associate with comedy (a much under-utilised medium) and reach the highly sought after 16-35 year olds.

How does it work?

The festival is promoted through an extensive marketing campaign using both above and below the line activity, incorporating outdoor advertising in Brighton. Past activity includes: Phone Booths; Digital Ad Van; festival posters within the city and surrounding areas; a hanging banner on Brighton station concourse; and targeted activity within relevant London train terminals feeding the South East lines e.g. programme distribution at Victoria Station. There are also 70,000 festival brochures produced and distributed within bars, clubs, restaurants and gyms around Brighton.

Who's used it in the past?

Magners Irish Cider and Wrigleys.

Features / Benefits

Approx 30,000 tickets to the festival are sold each year, and its profile is ever growing. The annual audience increases at a rate of 6-8% per annum and is composed of mainly 25-40 year olds. Over 5,000 people pass through on Saturday night alone, and the festival boasts an overall sell out rate between 60-80%, making it a prime place to reach your desired audience. The thorough marketing campaign occurring, will guarantee major brand awareness. Further opportunities for branding exist at the venue (including on-stage presence), on promotional posters and database mail out.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 25,000 young, fun loving festival-goers over 16 days
16 - 24
25 - 34
Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
London13 Oct 08 - 31 Oct 08BRAND ATTITUDESPONSORSHIP / ARTS
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