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Reach Kids 4-6 Sponsoring the Tiny Pop Safari

Provided by Sky Media
Learning while having fun is very important to Tiny Pop. So this April we're building on a key interest of our viewers: animals.

Tell us about the Opportunity / What is it?

For a whole month, parents and kids can have a fun filled safari adventure on Tiny Pop through a unique mix of on air and online activities. ON AIR (0600-1200): Every day, the sponsored brand can connect with parents and kids between 6000 till 1200, as they explore the amazing world of animals through our programming and interstitials. ONLINE: Our young viewers can continue their safari adventure on the Tiny Pop website with a range of animal themed fun activities, games and interactive content.

What is the Marketing Objective?

Trusted by parents, Tiny Pop and Tiny Pop +1 provide safe and fun entertainment which kids love. Our winning formula of inspired, non-patronising programming and playful cheeky monkeys encourages children aged 4-6 to learn laugh and grow with Tiny Pop every day. Constantly growing and reaching 2.9 million individuals per month Tiny Pop and Tiny Pop+1 is a great sponsorship platform to increase brand awareness.

How does it work?

Throughout the month of April, kids are given the chance to become a ranger by spotting animals on air and featured in their printable wildlife pack. Every day between 0600 and 1200, Children and their parents can explore the amazing world of animals through the channels high quality shows, which include, Milly Molly, Peep and the Big Wide World and Care Bears. Young viewers can continue their adventure on the Tiny Pop website with a range of animal themed fun activities, games and interactive content.

Who's used it in the past?

Please contact Mike Murphy for details regarding previous sponsors.

Features / Benefits

Reaches over 2.7m individuals per month. Strong profile of 4-6 yr old kids (61%) compared to an average children channel (40%). During 'Cuddle Time' Tiny Pop is the 3rd most popular choice for 4-7 yr old kids. HWs with 0-9 yr old kids spend 67 min watching Tiny Pop, more than Cartoonito and Boomerang. A strong channel for young children and mums, Tiny Pop extends its reach through a safe online platform filled with fun activities such as games, videos, printable puzzles, jokes and drawing competitions.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReaching 2.9 million individuals per month
0 - 9Male
Both
ABC1
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL29 Mar 13 - 26 Apr 13BUILD AWARENESSSPONSORSHIP / MEDIA
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