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Sponsor "Tough Gig" Entertainment on ITV

Provided by ITV
“Tough Gig” is a factual entertainment meets comedy show giving comedians one week to prepare for a gig.

Tell us about the Opportunity / What is it?

“Tough Gig” is a factual entertainment meets comedy show giving comedians one week to prepare for a gig. But there’s a twist. The comedian must spend a week with an especially weird and interesting group of people somewhere in the world; the stand-up must then be based on and performed to this particular group. The locations our comedian’s visit will be interesting to look at, beautifully shot and genuinely fascinating.

How does it work?

ITV are offering the sponsorship of 6 X 30' (minute) shows with 40" (seconds) of accreditation per show. "Tough Gig" is currently scheduled for Q2/3 2007, airing on peak time ITV1.

Who's used it in the past?

This is a brand new programme to the ITV schedule and therefore carries no previous brand associations. This is the perfect opportunity for you to leave your mark on the minds of consumers.

Features / Benefits

40" (seconds) of sponsorship accreditation will deliver the adequate time to ensure your association with the show is registered. Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kAdults / 16 - 34 Adults
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jul 07 - 30 Aug 07BRAND ATTITUDESPONSORSHIP / MEDIA
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