This idea is archived

Sponsor "War Cry" on ITV1

Provided by ITV
“War Cry” will take you deep into the lives and minds of Britain’s most fearsome frontline troops - The Royal Marine Commandos.

Tell us about the Opportunity / What is it?

“War Cry” will take you deep into the lives and minds of Britain’s most fearsome frontline troops - The Royal Marine Commandos. Their training is the toughest in the world and only the very best get through it to claim the coveted Greed Beret. In this series, training is just the start of it because we are following these Marines into the front line to see real action as it happens. This will be high octane television but the films will also be very personal and intimate giving a unique insight into the heart and mind of a modern British soldier.

What is the Marketing Objective?

Build brand awareness

How does it work?

This is a sponsorship opportunity on ITV1 peak time scheduling. The package consists of 8 X 30 minute shows with 40 seconds of accreditation per show.

Who's used it in the past?

This is a brand new sponsorship opportunity for ITV1, with no previous associations.

Features / Benefits

Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 07 - 01 Oct 07BUILD AWARENESSSPONSORSHIP / MEDIA
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