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Sponsor Who Wants To Be A Millionaire on ITV1

Provided by ITV
The unique gameshow, loved the world over, returns!

Tell us about the Opportunity / What is it?

Who Wants To Be A Millionaire is a unique gameshow loved the world over; the emphasis is on suspense rather than speed. It is fast approaching its 21st series and has won a record 7 consecutive National Television Awards. Over £46m has been given away in prize money and over £4m has been given to charities in celebrity editions. It has also generated numerous books and games in over 35 countries and is a great product to be associated with!

What is the Marketing Objective?

Associate your brand with a highly successful ITV gameshow, increase your brand awareness.

How does it work?

This sponsorship package is available in 2007 with shows being aired on Saturday nights; each episode will carry 80" (seconds) of accreditation per show. There will be a minimum of 30 episodes in the series allowing you to create a long-term relationship with viewers. There is also the potential for online & interactive sponsorship & branded marketing support.

Who's used it in the past?

Previous sponsors include learndirect and Network Q.

Features / Benefits

Who Wants To Be A Millionaire is a highly successful show and this your chance to become part of that success. You can maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
LocationTimingsMarketing ObjectiveOpportunity Type
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