This idea is archived

Sponsor Who Wants To Be A Millionaire on ITV1

Provided by ITV
The unique gameshow, loved the world over, returns!

Tell us about the Opportunity / What is it?

Who Wants To Be A Millionaire is a unique gameshow loved the world over; the emphasis is on suspense rather than speed. It is fast approaching its 21st series and has won a record 7 consecutive National Television Awards. Over £46m has been given away in prize money and over £4m has been given to charities in celebrity editions. It has also generated numerous books and games in over 35 countries and is a great product to be associated with!

What is the Marketing Objective?

Associate your brand with a highly successful ITV gameshow, increase your brand awareness.

How does it work?

This sponsorship package is available in 2007 with shows being aired on Saturday nights; each episode will carry 80" (seconds) of accreditation per show. There will be a minimum of 30 episodes in the series allowing you to create a long-term relationship with viewers. There is also the potential for online & interactive sponsorship & branded marketing support.

Who's used it in the past?

Previous sponsors include learndirect and Network Q.

Features / Benefits

Who Wants To Be A Millionaire is a highly successful show and this your chance to become part of that success. You can maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL15 Mar 07 - 01 Jul 07DRIVE TRIALSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service