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Sponsorship Country Living Spring Fair in London

Provided by Upper Street Events
A premium celebrating craftsmanship supporting the best of British crafts, interiors, home decor, gardening and food

Tell us about the Opportunity / What is it?

In keeping with Country Living Magazine's philiosophy of promoting rural-based businesses and encouraging new talent the Fair brings to London the very best of rural Britain under one roof. There are several opportunities for sponsoring the various features of the show and the opportunity for a sponsor to create your very own feature of the show. This is the perfect chance for brand alignment through experiential marketing, through product sampling, data capture, competitions and branding at the show.

What is the Marketing Objective?

A partnership with Country Living Spring Fairs provides a strong association with Country Living Magazine which provides a plethora of opportunities through advertising in the February and March issues as well as on-site feature sponsorship which is extremely flexible. This can include point of sale, sampling, competitions and brand awareness

How does it work?

Sponsorship opportunities include: Feature sponsorship of the cafe/bar area, the demonstration and talks theatre and an area to create your very own interactive feature. All these features can be re-named to encorporate the brand such as the "Duchy Originals Cafe" . Al the opportunities are a chance for experiential marketing and to fully encorporate the brand experience.

Who's used it in the past?

Duchy Originals, Mercedes, Waitrose, First Drinks Brands, Clipper Teas, Green and Blacks, Holland America Cruises, Neil's Yard Remedies, Alpro Soya

Features / Benefits

A perfect route to an affluent predominantly female audience. Benefits include advertising and leaflets in two issues of Country Living Magazine running up to the show, logo and offer/text on Fair preview flyers (180K per show) complimentary tickets for staff and clients, hyperlink on website as well as inserts in show bags, possible customer offer or competition for data capture, a stand or feature at the show, logo and credit in the Fair guide, on Fair floor plans, banners and logos at the event and on directional signage, corporate entertaining.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k20,000 at this London event.
25 - 34
35 - 44
45 - 54
Female
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL11 Mar 09 - 15 Mar 09BUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
SAMPLING
SPONSORSHIP / MEDIA
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