This idea is archived

Sponsorship of the Hampton Court Palace Festival 2011

Provided by IMG (Archived)
Annual popular music festival that takes place in the Palace courtyard, targeting ABC1 audience with cross-media opportunities.

Tell us about the Opportunity / What is it?

The Hampton Court Palace Festival is one of the worlds most prestigious music festivals. Now in its sixteenth year, the Festival brings together some of the worlds greatest international artists amidst the splendour of one of Great Britain's most spectacular settings. The event itself, as well as related marketing/advertising activity, offers a wide range of opportunities including branding, sampling and hospitality. It is a unique chance to showcase your brand to a varied public and corporate audience.

What is the Marketing Objective?

Raise brand awareness, rewarding loyalty, adding customer/client value & high level corporate entertaining.

How does it work?

Opportunities include on-site branding and visibility, sampling, data capture, extensive marketing to a varied ABC1 audience (including 200,000 sales brochures & up to 2 million e-shots, reciprocal links to website - in 2007 the website received 207,897 individual user sessions and over 8.5 million hits), PR opportunities via dedicated Festival PR team, links to the five star Official Festival Hotel and top level hospitality including opportunities to meet Gordon Ramsay. Flexibility available to create bespoke packages to suit a sponsor's requirements/priorities

Who's used it in the past?

Waitrose, The Times & Sunday Times, The Daily Telegraph & Sunday Telegraph.

Features / Benefits

The Festival enables brands to be promoted to live public & corporate audiences through on-site signage, venue advertising, souvenir programme, event collateral, printed material & display. Other benefits include targeted promotions, display and retail opportunities, sampling, e-mail marketing, associated press activity & data capture & hospitality. Hospitality guests dine inside the Palace on a menu designed by Gordon Ramsay, who will meet your guests on selected evenings.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 adults 25-80, with cross-media opportunities
35 - 44
45 - 54
55 - 64
Both
AB
ABC1
Retired
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jun 11 - 30 Jun 11BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / CLASSICAL
SPONSORSHIP / MUSIC / POP
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