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Sponsorship of 60 Minute Makeover on ITV1 - scheduled for Q3/4

Provided by ITV
Reach the sought after ITV1 daytime audience through broadcast sponsorship of the new series of 60 Minute Makeover.

Tell us about the Opportunity / What is it?

ITV1 enables advertisers to attract and communicate with consumers on a huge scale, reaching 43m people (76% of the population) in an average week. 60 Minute Makeover appears on the ITV1 daytime schedule and helps families across the UK create a new look for their home in just one hour. Sponsorship of 60 Minute Makeover is currently on offer. The series will run over 40 x 60 minute episodes with the sponsor receiving 80 seconds accreditation per episode. The sponsorship package includes broadcast sponsorship, ITV marketing support (if available), and online sponsorship. Find out more...

What is the Marketing Objective?

To raise awareness of your brand with the ITV1 daytime audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kITV1 reaches 43m people in an average week.
25 - 34
35 - 44
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL03 Sep 08 - 31 Dec 08BUILD AWARENESSSPONSORSHIP / MEDIA
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