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Sponsorship of 60 Second Stats

Provided by Match Day Media Ltd
Provides the fans in stadia with a high speed live stats update on team and player form and live-in game performance.

Tell us about the Opportunity / What is it?

60 SECOND STATS provides a pre match and a half time show providing the fans with their teams historic and current vital statistics. The sponsor will be delivering a unique analysis of the action to 12 million football fans per season, 2 million of whom are totally unique. Added value, technology driven analysis generating great talkability within the audience, a major enhancement to fans enjoyment of the live game experience delivered by your brand. Brand ownership provides full inclusion in graphic animation design.

What is the Marketing Objective?

To build awareness of your brand amongst a targeted audience.

How does it work?

This content asset runs twice on match day during the pre match peak period and during the half time interval, using live data transformed into icons and graphs. The pre match show focuses on historic performance analysis that helps the fans assess their teams edge for success. The half time show let's the fans see graphically how the teams have performed by revealing a professional stats summary that includes possession, dominance, succeeful pass rates, offsides, corners, free kicks, bookings and goals.

Who's used it in the past?

Please contact a member of the team for details of previous sponsors.

Features / Benefits

MDM is a stadium-based plasma network with full audio support delivering a rich media mix of live action, news, stats, data, highlights, programming and advertising. MDM harnesses the power of football's aggregate "active" audience, enabling brands to communicate with the highly prized 16-44 year old ABC1 male consumer. 60 SECOND STATS provides the fans with a high speed stats update on form and in game performance.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k12 million football fans per season. 16-44 yr old ABC1 male
16 - 24
25 - 34
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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