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Sponsor 'That Hidden Camera Family' on Sky1 HD

Provided by Sky Media
Sky 1 HD is proud to announce the arrival of a brand new hidden camera show, 'That Hidden Camera Family.'

Tell us about the Opportunity / What is it?

This autumn, 'That Hidden Camera Family' offers a new take on the hidden camera show. The show is focused around The Hidden Camera Family, a family with an uncanny knack for winding up unwitting members of the public. In each episode The Hidden Camera Family will perform a mix of complex pranks and smaller street stunts, all of which will lead to one big set-up at the end of each episode. The show will be a mammoth 28-part series that has been described by Sky's head of entertainment, Duncan Gray, as a "funny, but kind, new-generation hidden camera show."

What is the Marketing Objective?

Build awareness of your brand through gaining association with the award winning Sky1 HD.

How does it work?

Scheduling across Sky 1 and Sky 1 HD will begin in November 2011 with 28 x 30 minute episodes - plus repeats on Sky 1 & Sky 2 and any showings on Sky Anytime & Sky Go. Sponsorship of this programming shall include opening and closing credits of 15 seconds and 2 x 5 second break bumpers (1 centre break per show). The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact for details.

Features / Benefits

A brand new hidden camera show, unique and exclusive to Sky1. Produced by Ant and Dec's production company 'Gallowgate', this huge 28-part series will have presence from November 2011 until May 2012.Simulcast on Sky1 HD, allowing for 4 times better picture quality. Gain association with award winning entertainment channel Sky1. An online opportunity is also available.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 1.5 million ABC1 adults
16 - 24
25 - 34
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Dec 11BUILD AWARENESSSPONSORSHIP / MEDIA
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