This idea is archived

Sponsorship of brand new US drama 'The Ringer' on Sky Living

Provided by Sky Media
Opportunity to sponsor this new edgy thriller about redemption and revenge starring Sarah Michelle Gellar (Buffy).

Tell us about the Opportunity / What is it?

Sky Media is proud to announce the opportunity to sponsor a brand new US drama on Sky Living. Sarah Michelle Gellar (Buffy the Vampire Slayer) stars as Bridget, a woman on the run who assumes her wealthy and estranged twin sister's identity - only to learn that her sister's seemingly idyllic life is just as complicated and dangerous as the one she's trying to escape. The Ringer is an edgy thriller about redemption and revenge, which will provide advertisers with an excellent opportunity to reach a female dominated audience.

What is the Marketing Objective?

Opportunity to build brand awareness with females aged 16-44.

How does it work?

The Ringer is a UK Premiere and Sky Living acquisition scheduled to run during peak time programming from September 2011 - following close behind the US debut. The series will consist of 11 x 60 minute episodes plus 1 additional repeat per week and any showings on Sky Anytime and Sky Go where applicable. Sponsorship package includes 1 x 15 second opening credit, 2 x 5 second break bumpers per centre break (normally 3 centre breaks per 1 hour show) and 1 x 15 second closing credit. Sponsors will also have the opportunity to extend their association online.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

Stephen Tague, SVP Europe CBS Studios International said: "The Ringer is undoubtedly one of the most anticipated new shows of the season by Sarah Michelle Gellar's avid global fan base and critics, as well as eager new viewers. We're thrilled to bring this thrilling and suspenseful series to the UK audience." The sponsorship association can be extended beyond broadcast to the Sky Living website. Headline Sponsorship of The Ringer online will create further engagement for the brand and also a direct response mechanic.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted audience delivery of 546,000 women aged 16-44
16 - 24
25 - 34
35 - 44
Female
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Nov 11BUILD AWARENESSSPONSORSHIP / MEDIA
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