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Posted on 24 November 2009 at 12:17        Last modified on 09 August 2010 at 16:22 Printer Friendly View    Back to Homepage
Reference Title Provided By
5500 Sponsorship of Branded Music Shows reach 16-24s Que Pasa

At a Glance

Guide Price
Contact for details   More information
Reach & Frequency Male and Female 16-24 target audience
Target Audience
16 - 24
25 - 34
All Genders
ABC1
Students
Media Type ONLINE
Location NATIONAL
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type BRANDED CONTENT / ONLINE
SPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / POP
 

Tell us about the Opportunity / What is it?
Que Pasa has over 10 years experience in creating music content. Recent artists we have worked with include Lady GaGa, Lily Allen, Calvin Harris and many more. Through a combination of specially shot footage and promotional videos we have created a series of compelling music magazine show formats devised and structured especially for distribution across multiple platforms. These can be delivered as part of a web, mobile or broadcast strategy or supplied and uploaded into existing websites or players. We also offer a range of interactive elements to support the format.
How does it work?
We use a mixture of graphics, specially shot interviews and music videos to compile a show that can be branded and sponsored according to requirements and distributed weekly across existing or specially created distribution channels.
Who's used it in the past?
Branded video content has been used successfully by countless brands looking for engagement with a youthful music loving demographic. The team have produced content for the likes of Sony Ericsson, Virgin Media, Universal Music, Gaymers, Pernod-Ricard, Sony Records and Red Bull.
Features / Benefits
Available across multiple platforms, topical, engaging. Increased average dwell time on websites and increased brand goodwill and brand engagement. Social media integration encourages community development and brand advocacy.