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Sponsorship of "Celebrity Mr & Mrs" on ITV1 - Q2 2008.

Provided by ITV
Hosted by Fern Britton & Phillip Scofield, celebrity couples anxiously try and show how much they know about each other.

Tell us about the Opportunity / What is it?

Watch in delight (and sometimes in embarrassing horror!) as three famous couples go head to head each show, competing to see which pair knows the most about each other for a chance to win £25k for their charity. This show promises to deliver a high tension, gripping watch as we see the couples either delight in each others' knowledge, or slowly crack under the pressure. This broadcast sponsorship opportunity includes 7 x 60 minute shows with 80 secs accreditation per show. The package includes broadcast sponsorship, mobile bumpers and online sponsorship (tbc). Find out more...

What is the Marketing Objective?

To raise brand awareness.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +35-54 year old adults with a female bias.
35 - 44
45 - 54
Female
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL14 Apr 08 - 30 Jun 08BUILD AWARENESSSPONSORSHIP / MEDIA
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