Tell us about the Opportunity / What is it?
The opening race of the Cheltenham Festival. Outstanding media exposure through all broadcast, press & online channels, with a recent TV audience of 1.3m Total media value estimated in excess of £450k. A premium opportunity to present a brand to an affluent ABC1 audience predominantly across the UK & Ireland, but also further afield.
How does it work?
Name mentions throughout season leading to race to identify the sponsoring brand with the race. Media competitions encourage data capture, customer sign-up & reward. Event marketing offers brand interaction with prospective consumers. Online applications offer brand awareness, call to action, & data capture. Premium hospitality rewards existing or prospective customers.
Who's used it in the past?
Gerrard Wealth Management, Citroen, Trafalgar House, Anglo Irish Bank, Compass Group.
Features / Benefits
Title to one of the biggest races in Europe. Live TV coverage in UK and Ireland via Channel 4, RTE and Racing UK. Media footprint estimated value in excess of £450k. Substantial branding provision at Cheltenham including permanent signage throughout racing season. Opportunity to build a customer loyalty hospitality programme with a private box or larger suite. Access to key Jockey Club assets like Jockey Club Rooms at Newmarket for sponsor functions. Data capture through Cheltenham communications channels, to include print, online, radio and posters. PR campaigns.