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Sponsorship of Christmas 24, the feel-good festive channel

Provided by Sky Media
Movies 24 and 24+ are rebranding as Christmas 24 & 24+ for the festive season. Broadcast sponsorship is currently available.

Tell us about the Opportunity / What is it?

Sky Media and NBC Universal are excited to welcome back the much loved Christmas 24 to our screens. Movies 24 and 24+ are rebranding as Christmas 24 & 24+, the ultimate feel-good festive channel. This heart-warming channel evokes the Christmas spirit by showing wall-to-wall festive movies throughout November and December. Sponsorship of Christmas 24 is currently available to advertisers.

What is the Marketing Objective?

Opportunity to build awareness of your brand and associate with feel-good festive programming. Sponsorship of Christmas 24 gives brands the opportunity to target a mainly female audience, with a Christmas super fan attitude & engagement levelplus families with kids aged 5-14.

How does it work?

Broadcast Sponsorship of Christmas 24 & 24+ includes approximately 7150 sponsorship credits per channel across approximately 715 films per channel. Example programming includes: The Great Santa Rescue, Defending Santa, All I Want for Christmas, Christmas on the Bayou, Christmas Miracle, Christmas Lodge, Naughty or Nice, Hats off to Christmas, A Royal Christmas, Flight of the Reindeer, A Dog Named Christmas, Christmas Hope, 12 Dog Days Till Christmas and Another Christmas Kiss.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous sponsors.

Features / Benefits

Additional activation: - Christmas 24 will host an on air competition: 20/30 sec during promotional airtime giving viewers the chance to win tickets to a private VIP event at a Christmas event courtesy of sponsor - Bespoke content created with the channel can include involvement within the Sponsorship idents or airtime. - Social will ensure the sponsorship is fully exploited and will encourage interaction (34,000 Christmas 24 Facebook community) through a branded game. - Branding on Channel Promos & teasers - Sponsorship of a Christmas 24 individual event.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsIn 2013, Christmas 24 was watched by over 6.4m people
16 - 24
25 - 34
35 - 44
Female
C2
DE
Main Shopper
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 04 Jan 15BUILD AWARENESSSPONSORSHIP / MEDIA
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