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Sponsorship of "Cut Car Costs" section of Autotrader

Provided by AutoTrader
Integrated sponsorship opportunity with AutoTrader.co.uk, focused on reducing the cost of motoring.

Tell us about the Opportunity / What is it?

AutoTrader is launching an area of the site focussing on helping the consumer to reduce the cost of motoring. This is an integrated solution providing a huge opportunity for an advertiser to help promote cost cutting tips and advice on the UK's largest automotive website and magazine. The Autotrader challenge provides the user with tips and information on how to save £500 per year on their motoring costs. We will provide all the solutions for motorists looking for advice, discounts and information on how to save money on all aspects of motoring.

What is the Marketing Objective?

To provide the user with cost cutting opportunities in a credit crunch climate and to provide an opportunity for a relevant advertiser to partner with AutoTrader to help consumers to save £500. Great brand association in this climate!

How does it work?

Integrated area of the website with a fixed position traffic driver on the homepage; video content and all standard display formats, plus a bespoke position for the advertiser to get their key advertorial message across. Content will be mirrored on a smaller scale in the magazine and users will be driven from the magazine to consume more content on the website. Exlusive sponsorship of online area and magazine double page spread of content.

Who's used it in the past?

This is a new opportunity, developed to assist our users as a potential recession looms. Generally our editorial areas get very high click through rates and great response.

Features / Benefits

Unique opportunity to feature on both Autotrader.co.uk and Autotrader magazine with intergrated content and branding. Partnering Autotrader in a new section of the site and magazine. Website reaching 10.3million monthly unique users, 65:35 Male/Female, Uk Motorists, UK's largest motoring website. Magazine circulation 251,000, 1.3million readers weekly, 76:24 Male/Female, over 1million copies of Autotrader sold each month.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details10.3million monthly unique users. 65:35 Male/Female
25 - 34
35 - 44
Male
AB
ABC1
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL15 Dec 08 - 28 Feb 09BUILD AWARENESSSPONSORSHIP / MEDIA
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