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Sponsorship of 'Signed' by Katie Price on Sky Living

Provided by Sky Media
Opportunity for advertisers to sponsor a brand new Sky Living commission starring Katie Price!

Tell us about the Opportunity / What is it?

Businesswoman Katie Price has set up her own model management company, Black Sheep Management, aptly titled as the agency are looking for an individual who is unique and will break the mould. Sky Living will follow her exclusively as she strives to make it a huge success. She will travel the length and breadth of the country to uncover a star in the making who has the drive, passion and hunger to rival her own, and someone who can match Katie Price's own phenomenal success.

What is the Marketing Objective?

Build awareness of your brand and create an association with Sky Living.

How does it work?

A UK premiere, due to air at peak time towards the end of September with 8 x 60 minute episodes. The sponsor will receive opening and closing credits of 15 seconds and 2 x 5 second break bumpers per centre break (typically 3 per hour episode). A sponsor shall receive logo accreditation on all programme specific trailers 20 seconds or greater in length. Sponsorship can be extended online. Online sponsorship will create further engagement for the brand and also a direct response mechanic via the bespoke show pages.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

A major benefit to this sponsorship opportunity is that of being associated with a brand such as Sky, as well as the possibility of expansion into online, mobile and print.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated to reach over 1million females aged 16-34
16 - 24
25 - 34
Female
ABC1
C2
DE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Sep 11 - 01 Nov 11BUILD AWARENESSSPONSORSHIP / MEDIA
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